Market Central engages the Charlottesville City Market community of vendors, consumers and administrators through programs and outreach, to enrich the local market experience.
We are passionate about the roles that a local, public market can play in a community as:
- A source for fresh, local foods
- A venue for local artisans
- A social gathering place
- A business incubator
- An economic driver
Donations to Market Central, a 501(c)(3) organization, enrich the community three times over. The SNAP nutrition incentive coupons extend access to healthy food to families in need, thereby contributing to better health and lower healthcare costs. At the same time, the extra produce sales at the market help keep local farms sustainable. And finally, the diversity of vendors, customers, and activities, such as market demonstrations and our annual farm tour, enriches the experience for us all.
A strong farmers market is the backbone of the local food economy and a unique identifier for the community.