Market Central Small Business Program

 

Photo credit: Emily Sacco

 

This past winter, Market Central conducted a program designed to encourage the start-up of small value-added products to our local market.  As part of this program, we held a series of seminars designed to address the business side of running your own small business.  These seminars were open both to those interested in starting their own business as well as current market vendors.

      Photo credit: Emily Sacco

 

Wednesday, March 11, 6:00 pm

“Internet Marketing & Social Media”

Dr. Gustavo Ferreira of Virginia Tech, Department of Agricultural & Applied Economics will give a talk on Internet Marketing and Social Media for small businesses. The goal of this workshop is to help smaller businesses understand the basics of a successful web marketing strategy. The presentation will include practical exercises and discussions among participants, and the following topics will be covered:

  • The Importance of Web  marketing
  • Website (content & design)
  • Search engine marketing
  • Web marketing and the Virginia Wine Industry
  • Geomarketing

Thursday, February 19, 6:00-8:00 pm and

Tuesday, February 24, 1:00-3:00 pm (rescheduled)

“DIY Web Design”

Designing your own website is no longer just for the technologically advanced.  Come learn how to utilize the services and templates of websites such as WordPress to make your place on the internet.   Led by  Daniel Willson of HackCville.


Tuesday, January 20, Noon and

Tuesday, January 27, 6:30 pm

“Small Business Bookkeeping 101”

Led by Libby Edwards-Allbaugh of The Tax Ladies, this seminar will highlight the importance of having a bookkeeping system and answer any related questions you have on the topic.

Free to Charlottesville City Market Vendors and participants in Market Central’s Small Business Program.


Tuesday, January 13, noon

“Branding and Packaging – Maximizing the Visibility and Purchase”

This interactive and informative talk will be presented by Glenn Lock of College Company Design and TachLock Group.  Glenn has over 20 years of consumer and b2b marketing expertise and will offer a fun and engaging conversation about how to bring your products to life to capture the attention and interest of consumers/retailers with the objective of inspiring purchase.  You will leave this program with actionable ideas that you can apply to your own products and business efforts.  


Tuesday, January 13, 6:00 pm

“Branding and Packaging – Maximizing the Visibility and Purchase”

A repeat performance of the day’s earlier presentation, by request.


Tuesday, January 6, 10:30 am

“Navigating Virginia’s Food Laws”

Ian Pasquarelli, Family and Consumer Sciences Extension Agent of the Virginia Cooperative Extension Albemarle/Charlottesville area office will discuss the rules and regulations of starting a small food business in Virginia, as well as the resources available to help you along the way.

Photo credit: Emily Sacco
Photo credit: Emily Sacco